Why This "I'm Feeling Lucky" Button In Google Search Bar?

Author : Somasundaram R

I'm Feeling Lucky

I'm Feeling Lucky

Google LLC's number one service, Google search engine is now almost crossed its 20th anniversary. Still, many unbelievable facts have not revealed by Google. One of the strange thing what we usually don't notice while searching Google is "I'm Feeling Lucky" button in the Google search bar. Whenever we search we getting relevant results without the use of this button then what is the real purpose of this button? In this article, we are going to find out the reason behind "I'm Feeling Lucky" button in Google search page. 

Why This "I'm Feeling Lucky" Button?

When you search something in the search bar by pressing "I'm Feeling Lucky" button. It will directly redirect into the first search result, bypassing the search engine results page. The thought is that if a user is "feeling lucky", the search engine will return the perfect match the first time without having to page through the search results.

Does the "I'm feeling lucky" button cost Google $110 million a year? If so, why?

Google co-founder Sergey Brin shared some interesting information about this button that "Around one percent of all Google searches go through the "I'm Feeling Lucky" button. Because the button takes users directly to the top search result, Google doesn't get to show search ads on one percent of all its searches. That costs the company around $110 million in annual revenue". Though this costly button makes no sense to the company, Google wants to keep this button just for the fine-looking traditional search page appearance.   

"It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google exec Marissa Mayer explained.

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